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MAKE UP STORE™ is a leading makeup brand in the Nordic countries and was founded by Mika Liias in 1996. Founder, owner and frontman Mika Liias has come a long way since opening his first store in Stockholm, only 14 years ago. The concept hasn’t changed from the start; the idea is still to provide the customer with personal service, competent advice and top quality products at affordable prices.
Today MAKE UP STORE™ is one of the fastest growing Swedish companies, with over 170 stores in 22 countries worldwide and with 2-4 new store openings every month.
Photo: Mr. Mika Liias |
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MAKE UP STORE™ is a young, creative and dynamic company, always on the frontline of new trends. Within the product line one finds a large spectrum of colors to fit everyone. Colors has from the beginning been the focus of the production line. The products contain rich pigmentation and are produced solely from top quality ingredients.
The products have not been tested on animals and the color cosmetics does not contain any perfume, which make the products allergy-friendly. During the past year the product assembly has widened due to our product groups with skin/body/hair care and the newest product group, Fragrance Library, a series of perfumes, body mists and scented candles.
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THE VISION is to provide a makeup brand for every age, color, race and social background.
Today MAKE UP STORE™’s clientele includes people in the beauty industry such as make-up artists, hairdressers and models as well as teenagers, working executives, grandmothers, men and celebrities and royalties. |
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Today we have 170 stores in 22 different countries worldwide and we open 2-4 new stores every month.
Make Up Store focus on prime shopping destinations and have received great response from the consumers and cosmetic markets throughout the years. Make Up Stores strong concept and high quality products will become a part of more interesting countries within the upcoming years.
The next steps of an European launch is to actively seek franchise partners with a strong background in retail and cosmetics for, just to mention a few Germany, Italy and within the Iberian markets. |
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OLLE JOHANSSON
Olle Johansson is MAKE UP STORES professional makeupartist and headteacher at our makeup school International Make Up Center in Stockholm, Europes leading makeupschool. Olle is considered one of Europes best makeupartists and he has worked in the industry since he was 12 years old. He has a burning intrest for beauty and has during his carreer worked with fashion shows, beauty photos, magazines, exhibitions and TV-shows worldwide.
Him famous motto is;
"I am never better than my last makeup". |